Many people might think branding is only for companies or businesses but the truth is that branding is even at individual level.Pesonal Branding is in many ways synonymous with your reputation.It is all about who you are and what you want others to think of you.


You have a personal brand whether you like it or not.Think about how you show up, how others perceive you, what you know and who knows it, and what your online profile says about you.Think of what comes up when you google your name. That matters! In today's world,personal branding is a necessary aspect to take care of.Whether you are a student or pursuing a career,personal branding will help you stand out among your colleagues.Some employers now days even check your profiles on social media to find out what you share and how you interact with others before the interview.Psychologists have recently done a research on how Facebook reveals your personality.Now,personal branding is broad term but I am gonna make it easy for you by breaking it down into 5 ultimate tips for personal branding that will help people answer the question below...



1. Be real
You may be tempted to lie or exaggerate your qualities or strengths but trust me,no one want to believe a "perfect" individual and this can push them away from you.When describing yourself, avoid using "hyper" words and present a "zombie personality" but instead be humble yet precise words.For example; instead of saying 'I am a very creative,over-qualified computer programmer" you may want to say "I am so passionate about computer programming ".I think your message will be more effective using the later statement.

2. Be known for something
To really shine, you need be clear on who you are, what you want, and you need to harness and build your skills and knowledge. The key is to not only build them, but to become known for them, in a way that differentiates you from everyone else. It's not just enough that you know what you know -- others have to know that you know it. This is how you become a thought leader or an expert. And remember to be specific. If you think you can be known for everything, you run the risk of being known for nothing at all. Get clarity, build your deep expertise, and then you can become known for it.

3. Be vulnerable
Many people only like to share their success and triumphs but not their failures or weaknesses."When  people are willing to share theirs weaknesses and failures,trust is formed" says Michael Fishman,a marketing consultant and the founder of Consumer Health Summit

4. Build and own your personal brand online


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Mitandao ya Kijamii imekua sehemu ya maisha ya watu wengi sana katika miaka ya hivi karibuni kwa kuwa inatusaidia kawasiliana na marafiki zetu na kupata habari mbalimbali.Inakadiriwa kuwa kwa wastani mtu hutumia zaidi ya masaa matatu kila siku katika mtandao. Kutokana na idadi mkubwa sana na watumiaji,mitandao hii anatumiwa na makampuni mbalimbali katika kutangaza biashara zao.Lakini sio tu kwa makampuni ama biashara kubwa,hata wewe unaweza kutumia fursa hiyo kutangaza na kukuza biashara yako.Hebu jiulize una marafiki wangapi katika mitandao ya kijamii? Hivi ulishawahi kujiuliza biashara yako ingekuwa kwa kiasi gani kama ungeweza kuwashawishi marafiki zako kuwa wateja wako? Kama bado,usihofu...katika hii makala nitakuelekea mambo kadhaa yanayoweza kuwa msingi mzuri wa kuanzia.


Unaweza kuanza na kufungua Fan Page katika Facebook kwa sababu ndio mtandao wenye watumiaji wengi zaidi duniani (zaidi ya bilioni 2),lakini depending na ni nani unahitaji kumfika unaweza kufungua katika mitandao mingine ikiwemo Twitter,Instagram,LinkedIn,Google+ nakadhalika..

Unachopaswa kufanya..

Baada ya kufungua page,wainvite marafiki zako ambao wanaweza kuwa potential customers.Link na website yako kama unayo na kama huna soma umuhimu wa kuwa na website kwa ajili ya biashara yako.Vilevile unaweza kuweka signs kwenye duka ama ofisi yako ili watu wajue address ya kufika page yako. Kwa mfano www.facebook.com/BrainBongoMedia

Pili, unaweza kutangaza biashara yako kupitia "sponsored ads",huduma inayotolewa na Facebook pamoja na Instagram. Hivi ndivyo inavyofanya kazi; unachagua jinsia, umri, na location ya watu ambao unawatarget halafu unalipia either kwanya kutumia pay pal,master card au huduma zingine za utumaji fedha katika mtandao. Okay, hii inaweza kuonekana process ndefu na ngumu ila kuna kampuni inayojihusisha na SOCIAL MEDIA MARKETING wanaweza kukusave the trouble,ukawalipa wao wakatake care of the rest. Kwa kutumia njia hii unawaweza ukajua ni watu wangapi umewafikia.



Vilevile, unaweza ukafungua blogu (blog) kwa ajili ya kuwa unapost information mbalimbali kuhusiana na product/services unazotoa kwa urefu zaidi.

Ziko njia mbalimbali ambazo unaweza kuitumia mitandao ya kijamii kutangaza na kukuza biashara yako na hizi ni chache tu. Ningependa kujua njia zingine kutoka kwako kwa kuacha comment yako hapo chini. Cheers!