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Today people judge the company by it's website so this makes web presence a serious business for the sake of your brand image. Your website is your public face hence it must be able to portray what you really want people to see your business. For small business, its way too important to have the website so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

Having a website opens up your business and your business and your products to a global audience, which is especially important if you utilize your website as an e-store. Selling your products online is a great way to supplement your offline business, and even if you’re not selling a product even the simplest of websites offers exposure to a free market otherwise left untapped.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big businesses. You have one shot at making a good first impression. Unless your website is well-designed, instantly informative, and user-friendly you’re likely to lose a customer. Just like your business front, it is your job to create the first impression that passersby have of your shop.

A good web designer knows how to implement a style that evokes the impression you intend users to have leaving your business. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.
Remember: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Important: You are allowed to re-post this article on your website or blog as long as you acknowledge the original author and give the backlink to this site.

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