Ice Bucket Challenge is the viral social media campaign which features a roster of A-list celebrities and business leaders drenching themselves in buckets of ice and water, all to raise awareness of motor neurone disease (also known as AIS, or Lou Gehrig's Disease), which affects around 5,000 people in the UK. After each star has filmed themselves enduring several seconds of icy pain, they then nominate up to three more well-known figures to undergo the same public humiliation.

Stars who have already participated in this challenge includes Bill Gates,Mark Zuckerberg,Cristiano Ronaldo,Vince McMahon (President of WWE) who has challenged billionaire Donald Trump among his 3 nominations,Le Bron James,Jennifer Lopez,Justin Beiber,Iggy Azelia,Drake and still the challenge is taking over the world.

The idea has been traced back to Boston College baseball player Pete Frates, whose promising sporting career was cut short after he developed MND. In 2013, he challenged several Boston Red Sox players to the ice-bucket treatment to raise money and awareness for the condition - individuals can either accept the challenge, or donate an agreed sum to charity (usually $100) - and since then a number of high-profile celebrities have agreed to take part. So far, one of the few individuals to decline the challenge is President Barack Obama who has been nominated by Justin Timbelake,Le Brin James and Justin Beiber.

Rules of the game

Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Then the participant can call out a challenge to up to three other people. Once one has participated they may not do so again. There is disagreement about the rules at this point. In one variation of the rules, the participant is expected to donate $10 if they have poured the ice water over their head and donate $100 if they have not

So far,my best video is Bill Gates' who was challenged by Mark Zuckerberg because he tried to show how important this campaign is with all the architectural stuffs.What is your best video? Please comment below.....

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Geofrey Mtatiro

I'm a storyteller by trade but a problem-solver by birth. I find creative ways to tell stories of Individuals, Brands, Businesses & Organizations through Photography, Film Production & Advertising. In 2012, I founded BRAINBONGO to do just that while still in high school with the help of a few friends. Through the years, we have become really good at it. We love it and we live it. We are #EXTRAORDINARY!

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